Summary of the survey
How can we be competitive?
1. Do you know your region, your city and the surrounding area?
More than 50% answer knows it in part.
2. Who did you meet your region with?
Most of them answered with parents.
3. Is your region rich in tourist facilities? (Hotels, campsites, holiday resorts, recreational facilities, houses for rent, bed&breakfast)
The great majority said yes.
4. What do you know about…..? Please, lists the sites, towns, villages that you remember.
Barcelona , Port Aventura and Costa Brava are the most voted places.
5. Who is the tourist for you (from your point of view)?
50% think it is a guest.
6. Is the tourist a resource?
The great majority believes it is ,because they provide jobs.
7. According to you, does the tourist go away satisfied?
Most of them think they go away satisfied.
8. In general, do you know the tourists who visit your region?
50% answered positively.
9. In your opinion, where are the guests (tourists) from?
From other nations is the general view.
10. You, what would you choose to stay?
Almost 60% prefer hotel.
Analysis reception capacity - Use of local resources - What do we appreciate most?
a) Nature : Sufficiently appreciated
b) Urban Environment : Sufficiently appreciated
c) Historical and tourist sites Sufficiently appreciated
d) Sports events Highly appreciated.
e) Events and religious places: Sufficiently appreciated
f) Food and wine: Highly appreciated
The quality of services
a) Accommodation: Sufficiently appreciated
b) Refreshment : Sufficiently appreciated
c) Local Transport: Sufficiently appreciated
d) Entertainment: Highly appreciated
e) Courtesy staff: Sufficiently appreciated
f) Timetable: Sufficiently appreciated
g) Free time: Sufficiently appreciated
h) Cleanliness and quality of life (calm, quiet, rest): Sufficiently appreciated
i) Prices and cost of living : Expensive
Accessibility and mobility
a) Parking: Sufficiently appreciated
b) Efficient public transport: Sufficiently appreciated
c) Quality of road: Sufficiently appreciated
d) Quality of rails: Sufficiently appreciated
e) Airports connecting: Sufficiently appreciated
Hospitality
a) General information: Sufficiently appreciated
b) Hospitality of people: Sufficiently appreciated
c) Courtesy of the people: Sufficiently appreciated
Who can better advertise your Region?
24 Travel agencies
23 TV and newspapers
38 Internet and web-marketing
15 Politicians
34 Chinese whispers
dimarts, 9 de març del 2010
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